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Tropicana Launches New Juice with Probiotics

The brand brings probiotics to the mainstream juice consumer.

By: Lisa Olivo

, Rodman Media

Tropicana Products, Inc., a division of PepsiCo, Inc. (Purchase, NY), has launched Tropicana Essentials Probiotics, a new 100% juice beverage with probiotics.
 
Tropicana Probiotics is a 100% juice with one billion live and active cultures per serving available in three flavors: Strawberry Banana, Pineapple Mango and Peach Passion Fruit. Combining 100% juice with the functional benefit of probiotics, each eight-ounce serving contains more than the recommended daily value of vitamin C and has no added sugar, preservatives or artificial flavors. Tropicana Probiotics offers a convenient way for consumers to get more probiotics into their daily routine.
 
“We are thrilled to be the first to bring probiotics more commonly seen in yogurts, supplements and kombuchas to the mainstream juice aisle,” said Björn Bernemann, vice president and general manager for Tropicana North America. “As a heritage brand rooted in innovation, Tropicana is dedicated to launching significant innovation within the rapidly evolving health and wellness space.”
 
Tropicana Probiotics will be available in multi- and single-serve sizes next to other refrigerated juices nationwide in early 2017, with limited early distribution in select retailers in October of this year.

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